Background:

While music and movies have become the center of culture, books and reading have been pushed to the sidelines, and particularly the reading population among the younger generation is decreasing.

Insight:

The skyrocketing housing prices in Korea are causing despair among the younger generation and making it impossible for them to even have space to store books. At the same time, we have discovered the rise of the do-it-yourself (DIY) trend after the pandemic.

Idea:

We will create an environment where books can be read anytime without the need for actual bookshelves and book ownership through AR stickers that can decorate walls.