Background:

The pandemic may have ended, but the number of dinner gatherings with acquaintances has decreased. In response, Stella Artois intends to launch a campaign to revive the culture of having dinner with friends.

Insight:

In our daily lives, we have discovered the fact that we often come up with numerous excuses to postpone or avoid meetings.

Idea:

Through a copy play consisting of common excuses used to delay or avoid gatherings, we emphasize that there is no perfect day for us to meet. Therefore, we send a message saying, "Let's meet tonight, because there is no day more perfect than today."