Background:

The American flag has become a symbol of white supremacy and far-right extremism, and Birdweiser, a brand closely tied to the national image of the United States and known as an American beer, is currently facing difficulties.

Insight:

During protests, pandemics, and wildfires, we witnessed new heroes emerging, fighting, and comforting those who were tired and struggling.

Idea:

Budweiser will celebrate these new heroes and, by reminding people of what the American flag and the United States truly represent, work together to rebuild the image of the United States.