Background:

Children today have an absolute lack of playtime. Moreover, parents have started to perceive their children's play activities as less important.

Insight:

According to the World Economic Forum's predictions, in the future, 7.1 million jobs will disappear worldwide, and there is a high likelihood that 70% of 7-year-old children will have different occupations than the present. The reality of unchanged traditional education within these predictions is likely to pose a significant problem for children and parents.

Idea:

LEGO will launch new products that showcase and allow the experience of future occupations, such as space farmers and digital exchange agents.